Zune? Soapbox? Where are the 10′ versions?
Seattle PI, Microsoft getting on its video Soapbox:
Microsoft’s MSN division is developing its own free site where people will be able to submit and watch videos. Dubbed “Soapbox,” it’s set to be released today for testing by invited users before it’s rolled out more broadly in the coming months.
One of the reasons I left Microsoft was because too often Microsoft’s strategy is to wait for a startup/competitor to test a market. If the startup proves to be successful, Microsoft then swoops in with a lowest common denominator version for the application and goes from zero to majority market share. Personally, I found this very frustrating because I love innovation, but I of course understood why it made fiscal sense and it’s why I continue to hold a sizable portion of my investment portfolio in Microsoft stock. Now keep in mind Media Center did not follow this pattern; we defined the PCs role in the living room. However, at the beginning of the year I rolled off core Vista functionality to work on future looking Media Center realted projects and eventually grew tired of our in ability to ship even copy cat functionality.
What does this have to do with Soapbox? It’s relevant because I do not hear people asking, ‘Where’s the Media Center version of Soapbox?’ I also don’t hear people asking, ‘Will Media Center play my Zune music?’, ‘Can I purchase Zune music through Media Center?’, ‘Why does iTunes let you buy TVs and movies and Microsoft doesn’t?’, ‘Why is Microsoft’s Apple compete story competing with what Apple released three years ago?’
Where is the connected home story so often pitched by Bill Gates? Sadly, I think there is a large possibility that new comer to the living room game, Steve Jobs, is going to kick Microsoft’s ass. (Notice how he’s carefully side stepping resource and legal time sinks like CableCARD support! But our UI really is superior). Though I have to say I do not think Apple’s pay per download business model will be the business model that succeeds. Just compare iTunes TV show download numbers to the amount of streams that content providers like ABC get for their on-demand advertising supported content. And so, I think the long term business model will be one built on advertising innovations (as much as I hate ads and want to be able to pay to remove them the majority of American’s disagree with me).
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