PVR blog recently wrote about Lost’s new scheme, Tonight’s Lost is going to be “TiVo-proof”:

Tonight’s episode of Lost — a show already so deeply embedded with secret signs and clues — will feature details about the episode sprinkled within ads themselves. This is both brilliant and frightening. I can’t recall wanting to watch commercials other than the annual Super Bowl but tonight I’ll actually refrain from hitting the FFWD button so I don’t miss anything.

Now I didn’t watch Lost ‘live’, and while I had recorded it with MCE, I resisted watching it because I wanted to watch it online. After watching it online and seeing only commercials for Jennifer Aniston’s new movie, I was suprrised to find out about these ‘fake’ commercials embedded within a stream of real ones. I guess these fake ads are not about enhancing the story, or else they would have included them in the online version of the show, and are instead about getting users to ease up on the thirty second skip button.

My main complaint about ABC’s online streaming solution is that you can’t watch the videos full screen. While full screen HDTV would be best, I’d settle for full screen standard def.