Michael Gartenberg, Contextual Marketing and Windows Vista:

I find it curious that 49% of consumers want to ‘record TV later’ but only 21% want an electronic program guide. Clearly they’ve never used a DVR before because it’s awfully awkward to record TV for later without an EPG (yes, search comes in at 18% but 18%+21% != 49%).

I also wonder when cable company’s are going to wake up to the fact that 56% of consumers want to skip commercials and devise a new way of making money instead of through 30 second ad spots.

Comments(0)