Scott Williams thinks Microsoft has lost it’s groove with respect to product naming and points to Media Center, What’s in a name?:

I think that Windows Media Center Edition 2005 is an excellent product, but sheesh, you practically have to take a breath while saying it and it sounds lame. If Apple came out with a media center product they would probably call it iRock or something like that. The last good Microsoft name I can remember off the top of my head is XBox. It does a great job at sounding interesting and even manages to detach itself somewhat from the stigma of being a Microsoft product.

Yes, I’d love an XBox type name for Media Center.

Suggestions?

Update: Ming also goes off and explores some names:

Whatever name’s out there, MS needs to seriously rebrand its OS. Windows followed by 10 descriptors (like XP Pro N for Europe) just doesn’t cut it anymore.