Brightcove – A platform for indie video content
Brightcove ‘unveiled’:
Content owners, video rights-holders and independent produces will get an empowering new direct-to-consumer distribution channel, creating more flexible business models and a greater share of profit margin than they can achieve from traditional distribution channels. Viewers will get access to an online service that offers new levels of control over their use of video and television.
Om Malik on Bright Cover, BrightCove, the new IP Video platform:
Though many might confuse Bright Cove as the culmination of all Long Tail and Exploding TV prayers, in reality, and Allaire was quick to point out that this is really a platform for the little guy. Someone who is interested in video blogging, short form film and other downloadable forms of video.
This is great because I think we need to break our dependency on the networks to provide us with content as they do not necesaarily understand the digital revolution (for instance, their insistence on the broadcast flag).