Omar Shahine has a great blog post on PlaysForSure. And while he may be a Microsoft employee it doesn’t mean he has been drinking our koolaid:

First some background. I have owned every generation of the iPod. I am currently the owner of two 3G iPods.

Omar looks at the iPod world, then the PC world, then the PlaysForSure technology, logo program and devices. I like this quote:

Now before you get all excited and point out that Apple is doing this… you are right, they are. But it’s THEIR music store, and THEIR device and THEIR software.